Grow from 10 Leads/mo
to 100+ in 90 Days

Get the complete 99-page playbook that shows financial advisors how to

build a predictable pipeline of qualified prospects, without cold calling,

without buying leads, and 100% SEC/FINRA compliant.

Download free. Implement in 90 days. Scale predictably.

Your Pipeline Is Unpredictable,
And It's Killing Your Growth

Let me guess. You rely on referrals. Some months you get 8.
Some months you get 2.

You can't predict revenue. You can't plan hiring. You can't scale.

Meanwhile, you're:

❌ Wasting 15 hours/week on tire-kickers who can't afford you

❌ Losing deals to competitors with more reviews and better positioning

❌ Invisible when prospects Google "financial advisor [your city]"

❌ Guessing which marketing channels actually work

You need a system. Not luck. Not "doing more networking."

A predictable system that fills your pipeline month after month.

THE SOLUTION:

The C3 Framework: How Financial Advisors Build Predictable Pipelines

Most agencies start with ads and hope for the best. We flip the script, and see 3X the results.

PILLAR 1: CONVERT

(The Foundation)

Stop wasting time on unqualified prospects

→ The 5-question qualification system that filters tire-kickers automatically

→ Lead scoring (0-75 points) so you know who to prioritize

→ Routing rules that save you 10-15 hours per week

→ Copy-paste templates for every lead tier

RESULT: 60-75% of your leads are now qualified (vs 20-30% before)

PILLAR 2: COMPETE

(The Authority)

Win every comparison when prospects research you

→ How to generate 50+ five-star Google reviews in 60 days

→ The content strategy that positions you as THE expert

→ Positioning framework that makes competitors irrelevant

→ Authority-building that closes deals before the first call

RESULT: Prospects say "I read your article" instead of "Tell me why I should choose you"

PILLAR 3: CAPTURE

(The Growth)

Fill your pipeline with qualified prospects at scale

→ Local SEO system (rank #1 for "financial advisor [city]")

→ Google Ads strategy ($1,500/month → 15-25 qualified leads)

→ LinkedIn Ads targeting ($500K+ income earners by job title)

→ Content SEO (50-100 organic leads/month by Month 12)


RESULT: 50-100 qualified leads per month (predictable, scalable, measurable)

Bottom Line: You're vetting prospects
with guesswork, not data.

You're asking the wrong questions, looking at the wrong signals, and relying on gut feel instead of a systematic framework.

That's not your fault. Most advisors inherited this process from the "schedule a call and hope they're qualified" era when leads were scarce and you took anyone who reached out.

But in 2025, digital marketing is the ENTRY POINT to 6- and 7-figure advisory practices, and you're getting 10X more inquiries than you did 5 years ago.

Your old vetting process can't handle the new volume.

That's why we built the C3 Framework for Predictable Growth.

Inside This Playbook, You'll Get:

Here's What You'll Learn in the Next 15 Minutes

This isn't theory. It's a battle-tested framework used by 50+ agencies to vet dev partners and protect their margins.

CHAPTER 1: THE PROBLEM

→ Why financial advisors waste 15-20 hours/week on unqualified prospects

→ The real cost of tire-kickers ($36,000/year in lost opportunity)

→ Why referrals alone won't get you to 7-8 figures

CHAPTER 2: THE C3 FRAMEWORK

→ Overview of CONVERT → COMPETE → CAPTURE methodology → Why sequence matters (don't skip to ads)
→ Expected results by pillar

CHAPTER 3: CONVERT - QUALIFICATION SYSTEM

✅ The 5 questions that reveal qualification instantly
✅ Scoring system (0-75 points, 5 tiers)
✅ Routing rules (who calls who, when)
✅ CRM setup instructions (works with any CRM)
✅ Email templates for each tier (copy-paste ready)
✅ Call scripts by tier
✅ Objection handling guide
✅ Case study: Johnson Wealth Advisors (6-week implementation, saved 12 hrs/week)

CHAPTER 4: COMPETE - BUILDING AUTHORITY

✅ Review generation system (50+ reviews in 60 days)
- Who to ask, when to ask, how to ask
- Email/text templates
- Response scripts

✅ Content marketing strategy
- Blog post formula (what to write, how often)
- Video content strategy
- Case study creation

✅ Positioning framework
- How to niche down (even if it feels risky)
- Before/after positioning examples
- LinkedIn profile optimization

✅ 3 case studies:
- #1: 12 → 94 reviews in 6 months
- #2: Content-first strategy (180% traffic increase)
- #3: Raised fees 25% by repositioning

CHAPTER 5: CAPTURE - PIPELINE GROWTH

✅ Local SEO (Rank #1 for "[city] financial advisor")
- Google Business Profile optimization
- Citation building (50+ directories)
- Review integration with local SEO

✅ Content SEO (50-100 organic leads/month)
- Keyword research process
- Blog post structure that ranks
- Link building strategies

✅ Google Ads (15-25 qualified leads/month at $1,500-$2,000 budget)
- Keyword selection (high-intent only)
- Ad copy that converts
- Landing page optimization
- Expected ROI: 275-400%

✅ LinkedIn Ads (10-20 qualified leads/month at $1,000-$1,500 budget)
- Targeting by income, job title, company size
- Lead magnet strategy
- Nurture sequence for downloaders
- Expected ROI: 233-317%

✅ Budget allocation by growth stage (startup, growing, established)

CHAPTER 6: COMPLIANCE

✅ SEC/FINRA rules for testimonials and reviews
- What's allowed, what's prohibited
- Required disclaimers
- How to stay compliant

✅ Performance claims guidance
- Compliant vs non-compliant examples
- Case study disclaimer templates

✅ Social media & content rules
- What you can post on LinkedIn
- Blog post disclaimer templates

✅ Record retention requirements
- What to keep, how long, how to organize

CHAPTER 7: 90-DAY IMPLEMENTATION ROADMAP

✅ Month 1: Build CONVERT foundation (qualification system)
- Week-by-week checklist
- Expected time investment: 12-16 hours

✅ Month 2: Build COMPETE authority (reviews + positioning)
- Week-by-week checklist
- Expected time investment: 15-20 hours

✅ Month 3: Launch CAPTURE campaigns (ads + SEO)
- Week-by-week checklist
- Expected time investment: 10-15 hours

✅ Months 4-12: Optimization and scaling
- What to expect month-by-month
- When to increase budgets - How to hire and delegate

✅ Common implementation mistakes (and how to avoid them)

APPENDICES

✅ Copy-paste templates
- 5-question form (HTML)
- Email templates (all tiers)
- Review request emails
- Google Ads copy
- LinkedIn Ads copy
- Blog post outline template

✅ Recommended tools & resources
- CRMs (Wealthbox, Redtail, HubSpot, GHL)
- SEO tools (Ahrefs, SEMrush)
- Content tools (JournalistAI, Canva)
- Analytics tools (Google Analytics, Hotjar, CallRail)

✅ Glossary of terms

✅ Next steps (how to get help)

Quick-Start Guide vs Complete Playbook: Which Do You Need?

Both are free, but require different levels of effort and time to implement.
Here's an overview of what's included in each:

Feature Quick-Start Guide (15 Pages) Complete Playbook (99 Pages)
CONVERT System ✅ Full (5 questions, scoring, templates) ✅ Full + case study
COMPETE Strategies ❌ Not included ✅ Reviews, content, positioning
CAPTURE Strategies ❌ Not included ✅ SEO, Google Ads, LinkedIn Ads
Compliance Guide ❌ Basic only ✅ Complete (16 pages)
Implementation Roadmap ❌ 48-hour checklist only ✅ Full 90-day + Month 4–12
Case Studies ❌ None ✅ 6 detailed case studies
Budget Guidance ❌ Not included ✅ By growth stage
ROI Calculations ❌ Not included ✅ By channel
Tool Recommendations ❌ Not included ✅ Complete list with pricing
Best For Solo advisors starting with qualification Advisors ready to scale to 50–100 leads/month

REAL FIRMS, REAL RESULTS

Financial Advisors Using This System Are Seeing:

📊 60-100 QUALIFIED LEADS/MONTH (vs 10-15 from referrals alone)

⏰ 10-15 HOURS SAVED/WEEK (no more tire-kicker calls)

💰 $500K-$1M+ NEW REVENUE (YEAR 1) (from predictable pipeline)

📈 40-50% CLOSE RATE (vs 20-25% before system)

⭐ 50-100+ FIVE-STAR REVIEWS (in first 6-12 months)

🔍 PAGE 1 GOOGLE RANKINGS (for "[city] financial advisor")

David T., Managing Partner
$250M AUM

"This playbook is the most comprehensive, actionable guide I've seen for advisor marketing. I implemented CONVERT in Week 1 and saved 12 hours that same week. By Month 3, we were getting 60+ qualified leads per month. Game-changer."

Jessica L., CFP®
Fee-Only RIA

"The compliance section alone is worth it. Most marketing 'gurus' have no idea about SEC/FINRA rules. This playbook is built FOR advisors BY people who understand our regulatory environment."

Robert M.,
$320M AUM

"I'm a solo advisor. I thought systems like this were only for big firms. Wrong. I implemented everything myself in 90 days (nights and weekends). Now I have a predictable pipeline and I'm hiring my first junior advisor."

who this is for

This Guide Is For You If...

✅ You're a fee-only RIA or hybrid advisor serving clients with $250K-$500K+ minimums

✅ You're generating $500K-$2M in annual revenue but growth is unpredictable

✅ You're tired of relying solely on referrals (some months great, some months terrible)

✅ You're wasting 10-20 hours/week on prospects who can't afford you

✅ You want a marketing system that's 100% SEC/FINRA compliant

✅ You're ready to invest 90 days to build a predictable pipeline

✅ You're willing to spend $3K-$8K/month on marketing (ads, content, tools)

This Guide Is NOT For You If...

❌ You're just starting out (under $250K AUM or <1 year in business)

❌ You don't have client minimums (you take anyone with any amount)

❌ You're not willing to invest in marketing ($0 budget)

❌ You're happy with your current lead flow (if it's working, don't fix it)

❌ You're looking for a "magic bullet" that requires zero effort

❌ You're not willing to implement compliance-approved systems

Download Your Free Quick-Start Guide Now.

Discover exactly where you're losing qualified clients, and how to fix it,
without hiring more sales staff or buying expensive software.

COMMON Questions

Every minute you wait gives your competitors more advantage.
Let’s fix that now.

Is this SEC/FINRA compliant?

Yes. This is a qualification system—not testimonials or performance claims. You're simply asking prospects questions to determine if you're a good fit. Consult your CCO if you have specific concerns, but this approach is widely used by RIAs and broker-dealers.

Will this work with my CRM?

Likely, yes. The guide includes instructions that work with any CRM (Wealthbox, Redtail, HubSpot, Salesforce, etc.). The concepts are platform-agnostic—you just need custom fields and basic automation (which every modern CRM has).

What if I don't have a CRM?

You can start with a simple form tool (Google Forms, Typeform, JotForm) and manually score leads. It's not ideal long-term, but it works. The guide shows you how.

And if you're intrigued by the concept of a CRM to implement tracking, automation, lead scoring, and more, we have a $1/mo
(forever, not a trial) CRM offer that you may want to check out.

What's the catch? Why is this free?

No catch. We want to prove our approach works. If you love the Quick-Start Guide, you might want our Complete Playbook (99+ pages covering COMPETE and CAPTURE strategies). But there's zero obligation.

How long does implementation take?

48 hours if you follow the checklist. Most advisors spend:

- 2 hours customizing questions

- 6 hours building in CRM

- 4 hours testing and training team

Total: ~12 hours of focused work over 2 days.

What if I'm a solo advisor with no team?

Even better. You won't need to train anyone. You'll just route all qualified leads (30+ points) to yourself and put nurture leads into an automated email sequence.

Will this reduce my lead volume?

No. You'll get the same number of leads, you'll just know which ones to prioritize. High-scoring leads get immediate attention. Low-scoring leads get politely declined or nurtured. Your time is allocated based on likelihood to close.